In 4th grade every science teacher does the “density experiment” where you mix liquids with different densities and see how they separate. So everyone who completed 4th grade knows that water and oil don’t mix! Try as you might, shaking the concoction or rolling it about, the two liquids just won’t mesh together. That’s what makes this advertisement for Gorilla Glue so great. Through the use of just two words, H20 and Oil, we get a really strong message. The 0 is split between the two words and is basically saying that Gorilla Glue is strong enough to do the impossible: bind water and oil together. The ad is visually appealing since the words are written in large font in the middle of a blank page. This would definitely catch my attention if I were flipping through the pages of a magazine. Also, the company logo is centered right below the words: the lovable and recognizable gorilla. This is one of the simpler ads I have seen, but one of the most effective.
Through witty and sarcastic humor, Hoggie’s, a furniture store in Nova Scotia, uses solely words and a picture of just one chair to show off its traditional and vintage style. The copy on all of the ads makes me laugh and really displays the fact that Hoggie’s doesn’t like modern-looking anything. They are all for the vintage style of back in the day. For example, the copy on one ad reads “Where can you find a chair made in 1924? Our modern section. What’s new at Hoggie’s? Absolutely nothing.” This was definitely an unexpected twist to the advertisement that I didn’t expect the first time I read it. The typeface chosen also fits the message really well. All the letters have “cracks” and faded color in them to give off the olden effect. The background of the ad looks like old parchment paper, which also gives off the “vintage” style without coming straight out and saying it. I do have one complaint about these ads, however. I found them on Ads Of The World one right next to each other, and the typeface, color scheme, and overall feel of the advertisements are the same in all the ads. These factors makes me believe that the three ads are a part of a campaign., however, I don’t really see a big connection between the three. Yes, they all use the “old” humor, but they all have completely different taglines. For example, one of them has the main tagline as “Hell is a home without Hoggie’s,” while the concept of “hell” was not even touched upon by any of the other advertisements in the campaign. I think there needs to be more than just a similar look tying the ads together to consider it a campaign.
These advertisements for Geek Squad have the tagline "Before it gets nasty..." The advertisements use the beginning of offensive statements as the main attention-grabber. For example "Motherf...." is shown in one of the ads. I won't finish the statement here, but everybody knows what curse word the advertisement is alluding to. This campaign is really clever because everybody can relate to getting annoyed when something electronic isn't working. The Geek Squad caught on to this insight and decided to play off of those angry and frustrated emotions that they try to fix. Just like the first advertisement I discussed, the words are centered on the page and really stand out since there is no other visual or verbal sections. However, the ads might be a little controversial because the advertisements are alluding to negative statements. Even though they don't go out and actually SAY these bad words,if a little kid saw this advertisement, he/she might not understand it correctly and go around saying the curse words.
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