Be Different

Guerilla advertising is one of my favorite types of advertising. Since it is nontraditional and always extremely creative, it's really fun to see guerilla ads rather than traditional ones.

Guerilla Ad




This advertisement for a yoga studio is brilliant. Yoga is all about stretching your body in different ways, and the ad involves a picture of a woman stretching on a bendy straw. This gives off the effect that the woman is extremely flexible and shows how this yoga studio is extremely effective. Because the advertisement is on a straw, rather than a traditional print or interactive ad, it also gives off the effect that this yoga studio is unique. I would definitely choose a yoga studio that had a nontraditional or guerilla campaign like this rather than a yoga studio that had normal print ads or billboards. Especially with so much clutter that's going on in the world, this straw campaign is great. Imagine how hilarious it would be to walk down the street and see people drinking from straws that had pictures of people stretching on them! Definitely a great campaign that will gain a lot of attention.


Long Copy




I'm personally not a huge fan of long copy ads, because even if they are really witty and well-written, I probably wouldn't take the time to read it, unless I was really invested in the product being advertised. The reason why I really like this long copy ad is because it's not selling a product, but a concept. It's saying that people should start running again. The problem is that who made the ad (which company or health and wellness group) is not clear. The headline is very eye-catching, which is why I decided to actually read the entire advertisement rather than skim through it or just pass right over it. In high school I was on the track team, which makes this ad even more interesting to me, because it's true! The anecdote described made me laugh out loud: that runners run through creepy back alleyways and other areas that normally people wouldn't go by themselves. The last lines of the long copy are really clever too. This advertisement is basically saying that it is your duty as a citizen to be a runner because running helps saves life. I believe that the entire ad is a metaphorical pun, It is trying to portray the point that running saves lives because it is a healthy sport that gets your muscles working, rather than the fact that you find bodies on the ground. This is a very unique approach to running because it is making it a personal challenge to better the world. The thing I have learned about runners is that they LIKE to run. Those who are not interested in running won't usually go running for fun. Actually, they will probably REFUSE to go running! However, this advertisement is making running a duty to the community. Without a lot of copy, this message wouldn't have been portrayed strongly, and the ad would not be effective at all. The anecdote and wittiness of the entire long copy message totally makes the entire advertisement.

Cheers!
Jen